Hankook Tire – Innovative Display of Future Technology

2018-09-20

A leading global tire company Hankook Tire held the ‘Design Insight Forum' today at Hankook Technodome, where there were active discussions on the future of the mobility industry and the tire industry.

Hankook Tire has been holding the ‘Design Insight Forum’ every year since 2004 under the theme of future driving. In depth discussions are held between external and internal experts on creativity and innovation. This year, the forum is also a place for the unveiling of the award winning works of ‘2018 Design Innovation’ under the theme of ‘Extending Future Life Beyond Mobility’.

The Design Innovation is an R&D project of Hankook Tire held every two years in collaboration with the world’s renowned design universities to propose a vision for the future driving and provide a solution through tires. This year, 19 industrial design students in UK’s Royal College of Art (RCA) worked with Hankook Tire to suggest a tire system can generate value and is fit for the future driving in year 2035.

Hankook Tire is glad to have paved a path for the bright young minds to propose a whole new experience for future driving. We expect these innovative ideas and the intense discussion that went on today will further Hankook Tire’s commitment to developing technologies for future mobility,” said Hyun Bum Cho, President & CEO of Hankook Tire.

As a global top-tier company, Hankook Tire will continue to provide opportunities to preemptively respond to the rapidly changing mobility environment and to strengthen its technology leadership.

 

 

Link to article

https://www.hankooktire.com/my/about-hankook-tire/media-center/press-roo...


Other News & Promo

Selamat Menyambut Hari Raya Aidilfitri 1446H!

 

Let the resounding echoes of takbir usher in the holy month of Syawal, inviting us to celebrate Aidilfitri with hearts full of gratitude...
Read more

All About the Bridgestone Dueler A/T 697 4x4 All-...

 

Be ready to conquer new ground with Bridgestone Dueler A/T 697, our rugged all-terrain (AT) tyre proven to withstand...
Read more

Deestone Vincente R203: Your Essential Passenger Tyre...

 

The budget-friendly Deestone Vincente R203 is part of Vincente range of passenger car radial (PCR) tyres focusing on...
Read more

First Look at What's Powering the New Jaecoo J7...

 

Our Sunlun Group of Companies was recently invited to attend the launch of all-new Jaecoo J7 PHEV on 28 February 2025 at...
Read more

Dunlop SP Sport J6 Tyres: Everything You Need to Know

 

The Dunlop SP Sport J6 passenger car radial (PCR) tyre is engineered for driving reliability and long-term durability....
Read more

Kapsen H202 Passenger Tyre: Answering Your Top...

 

Kapsen ComfortMax AS H202, or popularly Kapsen H202, is a cost-efficient range of reliable passenger car radial (PCR)...
Read more

Driving Choice: The Changing Landscape of Consumer...

 

This auspicious new year, let our comprehensive multi-brand tyres help you discover the perfect fit to take your driving...
Read more

Happy Chinese New Year of the Snake!

 

May the auspicious scent of prosperity invigorate this New Year of the Snake with boundless charms of blessings, opportunities and...
Read more

Head Into The Digital Economy: We Are Now Cashless!

 

Our Sunlun Group of Companies is committed to embracing a cashless future in line with the “Malaysian government's...
Read more

Let's Ring In The New Year!

 

Here’s to a vibrant new year ahead, inviting you to unveil a fresh canvas ready to be filled with the colourful strokes of your passions...
Read more

Have a Holly, Jolly Christmas!

 

As we embrace the warmth of the holidays, let the enchanting wonders of Christmas wrap our festivities in a magical bow of joy, love and...
Read more

Ready for the Rain: Best Wet Weather Passenger Tyres

 

Stay safe on the road this rainy season with our best range of multi-brand passenger car radial (PCR) tyres featuring...
Read more

Kapsen PracticalMax H/T (RS21) Highway-Terrain Tyres...

 

Elevate your city SUV journeys with Kapsen PracticalMax H/T (RS21), our budget-friendly 16” to 18”...
Read more

Anchee AC828 Highway-Terrain (HT) Tyres for SUVs/4x4s

 

Make city journeys a breeze with Anchee AC828, our competitive series of 15” to 20” highway-terrain (HT...
Read more

Top Tyre Picks for Your Perodua Axia

 

The Perodua Axia is widely considered by many new car buyers and value-minded consumers to be their ideal first vehicle...
Read more

BFGoodrich All-Terrain T/A KO3: The Next Evolution of...

 

Introducing BFGoodrich All-Terrain T/A KO3, the highly-anticipated 4x4/SUV all-terrain tyre successor...
Read more

Happy Deepavali!

 

On this auspicious celebration of Deepavali, may the Festival of Lights cast abundant blessings upon us and brighten our lives with joy,...
Read more

SEED Programme: Kuching Urban Transportation System (...

 

Our Sunlun Group of Companies represented by Managing Director, Datuk Philip Lau King Kah was deeply honoured to attend the recent...
Read more

Heartiest Congratulations!

 

We are extremely proud to extend our heartiest congratulations to our Managing Director, Philip Lau King Kah on being honoured with the...
Read more

From Theory to Practice: Industrial Visit From...

 

Aspiring automotive service students from Rimbunan Hijau (RH) Academy – one of Sarawak’s leading automotive training...
Read more