Rolling on Savings: Energy-Efficient Tyres for Eco-Friendly Driving

2026-06-25

 

Modern tyre technology has not only made driving safer, quieter and more comfortable, but has also enabled tyres to play a more important role in maximizing energy efficiency – helping today’s eco-conscious drivers unlock savings whether at the fuel pump or charging station.

How can tyres help maximize a vehicle’s energy efficiency?
At the heart of many energy-efficient tyre innovations lies low rolling resistance technology, which focuses on improving a tyre’s ability to minimize energy loss as it rolls and flexes against the road surface, thereby allowing vehicles to travel further using less fuel or battery energy.

 

 

How are tyres designed to achieve low rolling resistance?
Tyre manufacturers increasingly employ specialized compounds, optimized architecture and advanced construction that help reduce internal friction, tyre deformation and heat build-up in order to minimize energy dissipation while maintaining safety, comfort and performance.

Thanks to these advancements, many tyres from our brand partners today feature proprietary technologies developed to lower rolling resistance and enhance energy efficiency, including:

Goodyear EfficientGrip Performance

  • Passenger car radial (PCR) tyre
  • FuelSaving Technology
  • New base compound reduces tyre energy dissipation
  • Rolling resistance is reduced by 18% for improved fuel efficiency

Goodyear Eagle F1 Asymmetric 3

  • Premium sport performance tyre
  • UHP Cool Cushion Layer
  • New reinforced lightweight construction technology for fuel efficiency
  • 10.9 % better rolling resistance than average of leading competitors

 

 

MICHELIN Primacy 5 Energy

  • Conventional, hybrid & electric vehicle (EV) tyre
  • Slim Belt Technology
  • Thinner top belts designed to use less energy & raw materials
  • EU Tyre Label A rating for energy efficiency
  • Fuel consumption improved by 6% (0.3L/100km)

MICHELIN Pilot Sport 5 Energy

  • Conventional, hybrid & electric vehicle (EV) tyre
  • Energy Passive Compound on the shoulders of the tread
  • Specialized formulation reduces tyre energy dissipation
  • EU Tyre Label A rating for energy efficiency

MICHELIN e.Primacy

  • Low fuel consumption, hybrid & electric vehicle (EV) tyre
  • Energy Passive Compound with Slim Belt Technology
  • Lower tyre energy dissipation & rolling resistance
  • 27% better rolling resistance on average against leading competitors
  • 7% better EV battery range

 

 

Bridgestone Ecopia EP300

  • Passenger car radial (PCR) tyre
  • NanoPro-Tech Technology
  • Advanced high-dispersing silica compound reduces tyre energy dissipation
  • Low rolling resistance improves mileage by 11km per tank

Bridgestone TURANZA 6

  • Premium touring & electric vehicle (EV) tyre
  • NanoPro-Tech Technology with Enhanced Tyre Shape
  • Improved fuel efficiency & fuel consumption
  • 15% better rolling resistance compared to predecessor

Bridgestone ECOPIA H/L 001

  • Sport utility vehicle (SUV) tyres
  • NanoPro-Tech Technology
  • Advanced compound reduces tyre energy dissipation & rolling resistance

 

 

Continental EcoContact 6

  • Premium touring & electric vehicle (EV) tyre
  • Green Chili 2.0 Compound with Improved Component Geometry
  • High-tech silica compound improves rolling resistance
  • 15% better rolling resistance compared to predecessor

 

 

HANKOOK iON evo

  • Conventional, hybrid & electric vehicle (EV) tyre
  • Opti Cure Technology
  • Optimized curing process lowers internal friction & rolling resistance
  • EU Tyre Label A rating for low rolling resistance
  • 30.5% better rolling resistance than average of premium competitors

 

 

ONYX NY-801

  • Passenger car radial (PCR) tyre
  • Nanotek Silica Technology
  • High-silica compound lowers rolling resistance & fuel consumption
  • Nanometer structure carbon lower heat generation on tyre structure

ONYX NY-901

  • Ultra-high performance (UHP) tyre
  • Silica tread compound reduces rolling resistance

 

 

KAPSEN S2000

  • Ultra-high performance (UHP) tyre
  • High-silica & solution styrene-butadiene rubber reduce rolling resistance 

KAPSEN H201

  • Passenger car radial (PCR) tyre
  • Solution polymerized styrene & silicon technology reduce rolling resistance 

KAPSEN H202

  • Passenger car radial (PCR) tyre
  • Silicon compound formulation enhances fuel saving

KAPSEN HD918

  • Passenger car radial (PCR) tyre
  • High-silica & solution styrene-butadiene rubber lower rolling resistance 

KAPSEN K737

  • Passenger car radial (PCR) tyre
  • High-silica & solution styrene-butadiene rubber lower rolling resistance 

KAPSEN E300

  • Electric vehicle (EV) tyre
  • Asymmetrical rib, shoulder & central rib angle enhance fuel efficiency 

 

 

Why are energy-efficient tyres gaining importance today?
As tyre technology continues to evolve in the new era of mobility, energy-efficient designs are becoming more relevant than ever in helping drivers reduce running costs, improve efficiency and make more sustainable use of every tank or battery charge throughout the life of the tyre.

 

 

We Keep Your Wheels Turning
From budget-friendly options to high-performance solutions, we carry a wide range of reliable worldwide tyre brands that deliver the best tyres for passenger cars, MPVs, SUVs, 4x4s/4WDs, commercial vans, lorries, trucks & buses, tractors and more.

  • Goodyear
  • Michelin
  • Bridgestone
  • Continental
  • BFGoodrich
  • Hankook
  • Laufenn
  • Dunlop
  • Viking
  • Deestone
  • Kapsen
  • Onyx and more

Our network of tyre dealers, tyre shops and automotive workshop service centres are part of SUNLUN Group’s Retail Division and operate throughout East Malaysia including Sibu and Kuching in Sarawak and Kota Kinabalu in Sabah.

  • Sunlun Auto Service
  • Tireman Autocare
  • Roadkruzer Tyremart
  • Rightpower Corporation – Hyundai 3S Service Centre
  • Rightpower Corporation – Ford 3S Service Centre
  • Maxspeed Automart – Mazda 3S Service Centre
  • Fasteams Autohaus – Omoda/Jaecoo 3S Service Centre
  • Fasteams Autohaus – Chery 3S Service Centre
  • Outdoor Motorsports – Jetour 3S Service Centre

Browse our Products or Contact us for more details about our product availability.

About SUNLUN Group
Established in 1977, SUNLUN Group is today a leading tyre and automotive-related group of companies in Malaysia. From wholesale tyre distribution to one-stop retail automotive service centres and authorized motor dealerships, SUNLUN Group’s extensive supply-chain partners include major global companies such as Michelin, Goodyear, Bridgestone, Hankook, Deestone, Ascenso and Kapsen aimed at providing the best tyre solutions for all your automotive needs.   

 

Links
https://www.retail.sunlun.com.my/content/your-one-stop-multi-brand-tyre-solution


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